Pucci Prime & Home

A cinematic property experience backed by an inventory the team can maintain.

01Hero & identity

PPH homepage with architectural photography and oversized serif typography — Homepage. The preview combines an editorial identity with a property advisory journey; the opening imagery is illustrative.

Architectural photography sets the opening tone.
Typography carries the advisory’s visual identity.
Collection and contact are the primary paths.

PPH property evidence section with structured specifications and amenity details — The property’s evidence chapter brings specifications and amenities together.

The details box

Area and room counts are explicit fields.
Condition and availability retain their qualifications.
The table gives each specification a clear place.

Behind the decisions

Editorial, then transactional

Large photography, deliberate typography and a compact selection establish the advisory’s character. Journeys for living, investing, selling and relocation lead into a personal enquiry.

One property record

The collection and individual property pages read from the inventory. Search, property type, transaction, construction stage, price and area filters make the catalogue useful beyond its opening image.

Publishing is part of the product

A protected Inventory Studio covers property details, photographs and publication. The project also includes a brandbook and commercial manual to support the people operating it.