Dealer Xpert

A technical catalogue and acquisition system for professional kitchen equipment.

01Hero & product families

Dealer Xpert homepage introducing professional kitchen equipment and product families — Homepage. Equipment families and customer journeys share a technical, consultative presentation.

The opening names the operational problem.
Equipment families provide direct catalogue entrances.
The main action leads to a specialist conversation.

Dealer Xpert TurboChef Bullet product page with product photograph, key attributes and quotation actions — A specific equipment page connects product identity, application and contact.

The product detail

The equipment image anchors the page.
Key technical attributes sit near the opening description.
Quotation actions preserve the consultative sales model.

Behind the decisions

Organize around buying intent

Product families and customer journeys offer different entrances: build a kitchen, find equipment or improve an operation. The navigation connects application-level questions to specific equipment.

Consultative conversion

Technical pages, brand hubs and campaign landing pages lead to a quotation or specialist conversation. The core catalogue follows a B2B advisory model with no shopping cart.

Content and measurement together

Technical articles and product information support discovery. Campaign and lead measurement connect acquisition work to the commercial operation, with consent handled as part of the journey.